The Inspiration Behind the New Arc
A project commemorating the 40th anniversary of Animate's founding will run for about a year starting July 4th. Kazuhiko Shimamoto's original illustration of Animate's CM character and anime store manager, Meito Anizawa, has also been released.

Announcement banner for Animate's 40th anniversary project (c) Kazuhiko Shimamoto・MOVIC Illustration: Kazuhiko Shimamoto
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Commemorative Projects
Animate Co., Ltd. was established in July 1987. The newly drawn illustration depicts an anime store manager holding up a blazing ``40'' flame. The first commemorative project, ``Let's all make it!! Local stamps from Animate's 47 prefectures nationwide!!'' is a call for local motifs from all 47 prefectures nationwide, and Animate's original stamps will be created from the submitted ideas. The completed stamps will be installed at Animate stores nationwide from late December.

Animate Quiz King Championship
The second part of the project, "40th Anniversary! Animate Quiz!", will feature quizzes about Animate. All challengers will receive a "limited certificate" that can be used to change the appearance of the Animate app, and those who obtain the "Animate Master" title will be given an entry ticket to the "Animate Quiz King Contest! ~Final Stage~" to be held at a later date.

"Animate Quiz King Tournament! ~Final Stage~" will be held at Animate Ikebukuro Main Store in Tokyo from 2:00 pm on December 26th. The MCs will be Tomokazu Seki, who plays Meito Anizawa, and Miki Nagasawa, who plays Ramika Hoshii, and Shotaro Morikubo and Kappei Yamaguchi will be participating as guests. In addition, Animate Bookstore will hold a lottery where you can win gift certificates and points, and a project where you can give away 40 of your favorite e-books. For details, please check Animate's special page.