Collaboration between the TV anime "Danda Dan" and Atlassian Williams F1 Team. UNDONE, a brand from Tokyo, will be in charge of planning and conceptualizing the event, and plans to offer items in multiple categories in addition to watches.
Collaboration visual between TV anime “Dandadan” and Atlassian Williams F1 Team
UNDONE signed an official partnership agreement with Williams in July 2025. Robert Tran, founder of UNDONE, says, ``We did not intend for the contract with Williams to end with a mere licensing development.We wanted to create something that truly reflects the fans' perspective.By moving our base to Japan, we saw the possibility of connecting F1 and Japanese anime IP.It will not be an easy path, but we thought it was worth taking on.''He talks about how this collaboration came about.
This collaboration will be the first time that a TV anime and an F1 team will be fully integrated. Details such as sales schedule will be announced later.
