The Inspiration Behind the New Collaboration
Ai Yazawa and Sapporo Beer's collaboration event 'Yebisu no Bijinga and Yoi Matsuri' will be held at YEBISU BREWERY TOKYO from July 8th to August 31st and at JR Gate Tower in Aichi from July 13th to 20th.
Venue image of 'Yebisu no Bijinga and Yoi Matsuri'
View in high quality
Event Highlights
The second edition of 'Yebisu Beer cans with original designs drawn by Ai Yazawa' will be released in limited quantities on July 7th. The event will coincide with the release of the book, and will include an exhibition of paintings of beautiful women drawn by Yazawa with the theme of 'summer festival,' as well as a 'summer festival for adults.' Using the lanterns in the work as a motif, the entire space is designed to resemble a summer festival, creating a space where you can immerse yourself in the world of the work.
At the Tokyo venue, a 'Giant Bijinga Yagura' has been set up, which displays two newly drawn bijinga works, 'Ryo - Ryo - First Scenery' and 'Ryo - Ryo - Second Scenery,' in a three-dimensional display in the form of a tower. Limited edition newly drawn works will also be on display. Inside the venue, there was a huge summer festival lottery that you could participate in by posting on SNS, and an area where you could enjoy Yebisu beer and food while listening to the sound of wind chimes. In addition, a limited quantity of original beer 'Suzune no Hanayagi' themed around the world of the event will be sold, as well as original goods with designs drawn by Yazawa that are exclusive to this collaboration.
Nagoya Venue Highlights
At the Nagoya venue, like the Tokyo venue, two newly drawn bijinga will be exhibited as a 'Giant Bijinga Yagura'. In addition, you can participate in the summer festival lottery by purchasing Yebisu beer and receive an original Yebisu logo sticker as a gift. In addition, original goods with original designs drawn by Yazawa will also be sold.
