The Second Collaboration Can of Ai Yazawa x Yebisu Beer
Ai Yazawa and Sapporo Beer's Yebisu Beer collaborated on the second edition of 'Ebisu Beer cans with a design drawn by Ai Yazawa,' which will be released in limited quantities on July 7th.
Design and Theme
The design was a modern update of Yebisu Beer's beautiful woman posters, which have been popular since the Meiji period, and was well received. The second edition has a theme of 'the gaiety of a summer evening' and 'a cool summer moment,' with a design that delicately depicts a 'high-quality and gorgeous moment' in which you can enjoy the summer atmosphere while wearing a yukata, with the addition of lantern light.
Gift Campaign and Events
A gift campaign will also be held in conjunction with the release. The eligible products are 350ml and 500ml 6-can packs of 'Yebisu Beer Ai Yazawa Design Cans,' and you can apply if you find a match on the inside of the pack.
In July, collaboration events between Yazawa and Yebisu Beer will be held in YEBISU BREWERY TOKYO and Nagoya. Details will be announced in mid-June.
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