Nobunaga Shimazaki Urges Youth to Support 3.11 Disaster Areas
LINE Yahoo has recently started a very meaningful initiative called 3.11 Search is Powerful. This project is basically designed to help those areas that were hit hard by the Great East Japan Earthquake, as well as the more recent Noto Peninsula earthquake and heavy rains. The way it works is quite simple but very effective—for every single person who searches for "3.11" on Yahoo! JAPAN, LINE, or Yahoo! Kids on March 11th, the company will donate 10 yen to various support organizations. It is a small action that can lead to a very big impact when everyone joins in.
To make this campaign even more special, the famous voice actor Nobunaga Shimazaki has come on board to provide the narration for the audio advertisements. Being a native of Miyagi Prefecture, this cause is very close to his heart. These special audio ads are going to be available for a very short time, just for three days starting from March 9th to March 11th. It’s a great way to use a popular voice to grab the attention of the younger generation who might not fully remember the events of that time.
"3.11 Search becomes powerful." Announcement image
Focusing on the Younger Generation and Children
One of the main goals of this project, especially the part involving Yahoo! Kids, is to educate children who were born long after the Great East Japan Earthquake happened. It is important for them to understand what happened in the past and how their small digital actions today can actually help people in disaster-stricken zones. By listening to the voice of someone like Shimazaki, many young people might feel more connected to the cause and start thinking about disaster prevention in their own lives.
If you are wondering why 3.11 Search is Powerful is a must watch initiative, it’s because it bridge the gap between memory and action. The campaign features two types of audio ads. There is a teaser that started playing on March 9th and 10th, and then a special limited advertisement specifically for March 11th. You can hear these on the free version of Spotify, so it’s very easy to access for most students and youngsters. Also, on the actual day of March 11th, special video ads with Shimazaki’s voice will be shared across social media platforms like X, Instagram, and Facebook.
A Message of Hope from Nobunaga Shimazaki
Nobunaga Shimazaki also shared some very touching words regarding his involvement. He mentioned how humbled he feels to be the one narrating this, especially coming from Miyagi. He pointed out that while fifteen years is a long time, we should not forget what happened. He said that knowing about the past is not something to be scared of. Instead, it gives us the knowledge to protect ourselves and our loved ones in the future. It’s all about turning that feeling of "never forget" into a simple, helpful action on our smartphones. This campaign really shows why 3.11 Search is Powerful is a must watch event for the community.
“3.11 Search becomes powerful.” Teaser [VOICE: Nobunaga Shimazaki]
Key Highlights of the Initiative:
- Donation Drive: 10 yen donated for every "3.11" search on Yahoo\! and LINE.
- Voice Talent: Featuring Miyagi native Nobunaga Shimazaki to reach youth.
- Platform Reach: Advertisements available on Spotify, X, Instagram, and Facebook.
- Educational Goal: Helping kids and young adults learn about disaster prevention.
It is honestly quite inspiring to see technology being used this way to keep a legacy of support alive. Let’s all do our bit and search on March 11th so we can connect to a better future together.
