Tatsuya Joins SBI Securities in The Irregular at Magic High School
In a very surprising and honestly quite funny turn of events, SBI Securities has announced that they are collaborating with the upcoming movie The Irregular at Magic High School: Yotsuba Inheritance Edition. This is not your usual anime promotion, as it mixes the world of high-stakes magic with the very real world of financial investments. They have already released some cool collaboration visuals and special movies, and a dedicated website is now live for fans to check out. It seems the marketing team really wanted to do something out of the box this time.
If you have been following the story, you know that the main hero Tatsuya Shiba is always called "Oni-sama" (Big Brother) by his sister Miyuki Shiba with a lot of respect. Now, the reason why SBI Securities chose this specific series is because of a clever wordplay. In Japan, there is a popular investment scheme called "Tsumitate NISA." The collaboration was planned because "NISA" sounds very similar to "Ni-sama." So now, Tatsuya is officially being called Tsumitate-niisan for this campaign. It is a bit of a stretch, but fans are actually loving how they made The Irregular at Magic High School the face of financial planning.
Details of the Special Collaboration Movie
The collaboration movie is quite interesting because it features a proper exchange between Tatsuya Shiba, voiced by the legendary Yuichi Nakamura, and Maya Yotsuba, who is the powerful head of the Yotsuba family played by Chiwa Saito. They aren't talking about magic spells or military tactics this time; instead, they are discussing the basics of NISA and how to save money. On the special website, Tatsuya takes on the role of a teacher to provide basic knowledge about investing. There are even quizzes that fans can answer to get exclusive smartphone wallpapers.
“The Irregular at Magic High School” x SBI Securities Tsumitate-niisan (NISA) collaboration special movie ~You can do it for as little as 100 yen~
What to Expect from the Yotsuba Inheritance Edition
While the finance stuff is fun, the main focus remains on the movie version of The Irregular at Magic High School: Yotsuba Inheritance Edition which is set to release on May 8th. This arc is very crucial for the series as it deals with who will eventually become the next head of the Yotsuba family. There are a lot of hidden truths about the Shiba siblings that will finally be revealed to the other characters. Many fans believe that The Irregular at Magic High School is a must watch specifically for this arc because it changes the dynamic between Tatsuya and the rest of the magic community.
The key highlights of this collaboration and movie release include:
- Unique Marketing: Using the NISA and Ni-sama pun to attract younger investors.
- Voice Talent: New dialogue recorded by Yuichi Nakamura and Chiwa Saito for the financial ads.
- Fan Rewards: Special quizzes and digital wallpapers available on the SBI special site.
- High Stakes Plot: The movie covers the intense Yotsuba succession struggle.
It is definitely a very busy time for Mahouka fans. Whether you are looking to learn about mutual funds from Tatsuya or just want to see him destroy his enemies in the new movie, there is plenty of content to enjoy. The mix of real-world utility and anime fantasy is definitely something we don't see every day in the industry.
