Shin-ei Animation, the anime production company behind 'Doraemon' and 'Crayon Shin-chan,' will celebrate its 50th anniversary on September 9th. It has been revealed that measures such as exhibition events will be carried out as part of seven major projects to commemorate this.
Shinei Douga was founded in September 1976. As the first project, the 'Shin-ei Animation 50th Anniversary PV' has been released on the YouTube 'Shin-ei Animation [Official]' channel. The second project, the 50th anniversary logo, has also been unveiled. The logo mark was created as a 'trajectory' to express our deep gratitude for the progress we have made, 'inheritance' to visualize our corporate value and pass it on to the next generation, and a flag for the 'future' to widely communicate our future corporate stance to the world. The mascot character A-chan was adopted as the core of the design for the symbol mark.
Shinei Animation 50th Anniversary PV
The third is the development of the movie 'You, Fireworks and Promise' which will be released on July 17th, and the TV anime 'Pop Pup Porters' scheduled to be broadcast this fall on TV Asahi. It has also been decided that a short gag anime will be produced featuring the mascot of game commentator group Serjime Yaba City. Furthermore, plans for a collaborative product in which Yaba City's mascot will be Molcar have also been announced.
Short animation 'Majime ni Yaba City Mascot (tentative)' production decision video
The fourth project, the exhibition, will feature displays introducing past works and merchandise sales. It is scheduled to be held at multiple venues, and the Tokyo venue will be held at the Nishi-Tokyo Civic Culture Plaza from July 23rd to August 2nd. Admission to both venues is free. Please wait for further information for details.
As our fifth project, we are currently holding a campaign where you can win an original QUO card on Shinei Douga Official X. You can participate by following Official X and posting with '#My Shinei favorite anime'. In addition, the sixth project will be the sale of anniversary original goods. As the seventh project, a special website introducing the company's history has been opened.
