Mamoru Miyano Joins Lotte’s Kajitte WebCM as a Marmot
It has been officially revealed that the very famous voice actor Mamoru Miyano has lent his voice to a new web commercial titled "New Arrival." This commercial is part of Lotte's popular hard gummy series known as Kajitte. Fans were pleasantly surprised to find out that the mysterious voice behind the latest character is none other than the man who voiced iconic roles like Light Yagami and Okabe Rintarou.
In the image above, you can see Mamoru Miyano himself, and right there at the bottom right corner is the cute yet high-tension marmot character that he is playing. Since last year, Lotte has been airing these commercials where a marmot character is seen constantly chewing on the hard gummies. It has become a bit of a signature for the brand. In the "New Arrivals" edition that came out on March 24th, a second marmot character made its debut with an unannounced cast member. After a bit of waiting, it is now confirmed that Miyano is the one bringing this character to life. A special spoiler video titled "Correct Answer Announcement" has also been released, showing Miyano in action.
Lotte Kajitte Web Video: Correct Answer Announcement Version
Behind the Scenes with Mamoru Miyano
Interestingly, Miyano mentioned that he was already quite interested in marmots even before this project came his way. During the recording session, the director gave him a very loose brief, saying that the character is basically a humorous one with very high energy, but the rest of the details were left up to Miyano's own creative flair. He couldn't help but laugh at the situation, but he jumped right in and performed the role splendidly. He spent a lot of time repeatedly chanting "Kajitte kajitte" in a way that only he can. For many fans, seeing such a big star take on a quirky role like this is exactly why this anime and manga gem is a must read and must watch experience for those following his career.
When talking about the technical side of the voice acting, Miyano said he was very conscious of how a marmot would actually sound. Since they have prominent front teeth, he tried to mimic that feeling while speaking. He mentioned that it feels a bit difficult to talk like that, but he wanted to stay true to the animal's features. This attention to detail is why his performance feels so lively and funny. If you want to keep up with more industry updates, you can check the front teeth of our news section for more stories.
Key Highlights of the Collaboration
- High Energy Performance: Miyano brings his signature "high tension" style to a humorous animal character.
- Technical Voice Acting: The actor specifically focused on how having large front teeth would change a character's speech patterns.
- Brand Legacy: This continues Lotte's successful "chewing marmot" campaign for the Kajitte series.
Lotte KAZITTE WebCM: Mamoru Miyano Making-of Video
The making-of video gives us a great look at how much fun they had in the studio. It is quite rare to see a world-class voice actor get so excited about playing a small marmot, but that is just Miyano's personality. His ability to switch from serious roles to something so silly is truly impressive and makes the commercial much more enjoyable to watch.
